"People ignore design that ignores people."
"Everything is designed. Few things are designed well."
"Good design is obvious. Great design is transparent."
"Don't design for everyone. It's impossible. All you end up doing is designing something that makes everyone unhappy."
"Math is easy; design is hard."
"Design is the conscious effort to impose a meaningful order."
"Create your own visual style… let it be unique for yourself and yet identifiable for others."
